Terry Flannery Serving in various capacities at FIT for more than 25 years, she started her career in higher education at Pratt Institute, before becoming director of publications at Polytechnic University. With an aggressive competitive landscape, escalating tuition rates and declining perceptions of our industry, being a CMO in higher Education can be daunting. Chike is a problem solver, fixer and strategist with experience in digital marketing, lead generation and content development for the leading brand in higher education.
But they certainly have business problems. Capture Higher Ed Capture is a family of innovators, motivated by the challenge of solving your hardest enrollment management problems. When she’s not creating killer content solutions for higher ed, Jessica’s living life to the fullest with her husband, son, and loved ones—as a foodie, music lover, and über-proud Notre Dame mom. When it comes to monitoring and measuring the success of your marketing efforts, the Google Marketing Suite offers a powerful array of tools like Google Analytics (GA), Google Tag Manager (GTM) and Search Console. Dr Claudia Cavalluzzo, formerly Deputy Director, was appointed Director of Converge Challenge in November 2018. Make it easy for students to explore your school and choose you. The past year has brought unparalleled growth and disruption to the marketplace. College Football Hall of Fame, 250 Marietta Street NW | Put on your favorite gear and meet us in the Grand Ballroom D&E Lobby near Registration for a celebratory drink to kickoff the Converge 2019 conference.
From here, all three interest group room entrances can be accessed. Ithaca College. Our mission is to capitalise on the intellectual assets and expertise emerging from Scotland’s Higher Education system to help create the next generation of sustainable, high-growth businesses. Previously, Lawrence was Associate Vice Chancellor in charge of communications for UCLA, where he introduced a series of nationally acclaimed brand and advocacy campaigns profiled in Businessweek, The Wall Street Journal and Ad Age. We leverage data-driven digital marketing practices to connect the next generation of learners with best-fit institutions and programs. He has led training sessions, tabletop and functional exercises for organizations in the US, Europe and Asia.
Heavy appetizers, drinks and desserts will be served. Dave is the Vice President for Communications and Chief Marketing Officer of the University of Virginia. Universities are not businesses. Dana Edwards In 2007, Tony returned to his alma mater, Ball State University, to serve as the university’s chief marketing officer. , just down the street from the Omni CNN Center. In this session, Mike Petroff, Director of Content Strategy at Harvard University, will share how Harvard’s content strategy, creative, and editorial teams produce stories in multiple formats, across multiple platforms, and all with measurable impact, with the goal of showcasing Harvard’s mission and vibrancy. Featuring CEO & Founder, Ann Oleson (Converge). Jennifer Campbell is the associate vice president for college relations and communications at Ithaca College, in Ithaca, New York. Become a Converge 2019 Sponsor and join us for the event next February in Atlanta! In this session, three higher education marketers will talk about strategies and tactics they tested, some with great success and some utter failures. Meanwhile, the Impact Challenge, aimed at developing businesses that focus on social or environmental issues, is well represented with propositions that span from microgrid technology that will transform off-grid electrification in the developing world to innovative farming approaches to turn degraded farmland into a healthy wetlands ecosystem where food can then be grown. Mike Petroff Bill oversees brand strategy, interactive strategy, publications, news and internal communications, video, photography and printing and distribution operations for Middlebury College in Vermont. “This year has unquestionably been a challenge for us all. Tony Proudfoot Tim has held senior leadership positions in multiple global institutions including IBM, HCL Technologies and Stratasys. Mike drives AVP of Marketing & Communications, Central to these efforts are a series of critical collaborations across BU’s 17 schools and colleges that ensure the alignment of digital strategies and the introduction of new technologies that further the University’s progress as a 21st Century global research institution. Because no one can be too prepared, join us for this casual and off the cuff panel discussion about what really goes on behind the scenes and how you can be ready for our world to explode. VP & Partner, She went on to become the Creative Director at Carnegie Communications and then Vice President for Converge Consulting. After collecting your share of silver medals at the end of competitive job searches over the years, you’re finally getting your shot. Converge Consulting. We do this by providing students, graduates and staff of all Scottish Universities and Research Institutes with the practical and commercial skills they need to make their business ideas fly. Panel Discussion: Defining New & Next: Brand Building, Chatbots, Marketing Automation Oh My! David Martel Tim Bohling is an accomplished global chief marketing and communications officer recognized for building and transforming business and delivering exceptional financial results, in both mature and growth markets. SimpsonScarborough. Appointed in 2013, he is responsible for the leadership of University Communications, which stewards institutional marketing, brand narration, visual identity, university news and media outreach, social media, multimedia and public relations. Mike Roe
Carol oversees for branding and communications initiatives that serve strategic objectives and advance the reach and reputation of one of the nation’s most iconic public universities. Regina Moldovan Associate Vice President, As Claudia Cavalluzzo, Director of Converge, notes, the unusual circumstances this year, presents an opportunity for Scotland’s academic community to throw open its arms to the rest of the world.
Jennifer Campbell is the associate vice president for college relations and communications at Ithaca College, in Ithaca, New York. Penn State University. President & Co-Founder, Mike is an award-winning Executive Creative Director with over 20 years of experience. Julie Gacnik is an experienced professional in higher education with emphasis in enrollment, marketing and data-integration for process improvement strategies. The pace, volume and demand continue to rise from crisis management and brand growth to enrollment and advancement marketing shifts. Converge Consulting.
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