how has convergence come to radio?

how has convergence come to radio?
November 1, 2020


There are countless examples that can be found and with the advancement of time and technology manufacturers of technology are engaged in a race to manufacture devices that have a maximum number of media converged within them. MediaPost All Stars (January 21, 2021, NYC), Agency of the Year (January 21, 2021, NYC), Creative Media Awards (January 26, 2021, NYC), Marketing Automotive Awards (August 11, 2020, Online), Digital Out of Home Awards (October 15, 2019, NYC), Agency of the Year, Best Design: Rockfish, Agency of the Year, Best Media Planning & Buying: MediaVest, Keep up-to-date with media, marketing and advertising news, Invitations to exclusive industry events and research. Over time, convergence has become a fairly elastic term that has come to mean different things depending on time, application, and context. Change ), ). We take two or more things, duct tape ‘em together, and (theoretically) make a better, more versatile thing as a result. “Packages don’t really add value,” he says, noting the tendency of reps to throw in online as an “add on” when the differences of each medium deserve closer consideration.
Maintaining a single repository of content also helps substantially reduce operational costs, while improving viewership. Today’s media consumers still watch television, listen to radio, read newspapers, and become immersed in movies. Convergence Within a month or so, Google is poised to release what many are calling the next iteration of communications technology, named Google Wave. For example, a ‘photo finish’ can be provided for horse racing fans during the Melbourne Cup season, which increases the audience’s engagement, not only with the event, but with the radio station as well. According to Jenkins, media convergence is an ongoing process that should not be viewed as a displacement of the old media, but rather as interaction between different media forms and platforms (Jenkins, 2006). On the one hand, it may cause the decline in the diversity of material offered and result in a tendency that voices of those lacking economic power will not be taken into account (Branston et al., 2008:179). ad revenue having much impact on that of offline radio, at least in the near term. This risks instilling a general passivity in our children, making them feel as though they’re powerless to change their circumstances. For example, 45% of listeners from this age group knew about the digital-only stations, whereas only 23% of the users from the 25+ age group knew about this area of development. Central to any discussion on media convergence is the term digital media itself, because it provides the context and example through which media convergence occurs. That said, it’s possible that each of these previous cycles have been building to one grand cycle that we can see happening right now: » Coexisted for 62 years before converging into Augmented Reality, invented 1999, 2. One of the areas of particular concern when examining positive and negative consequences of media convergence is media ownership (Jenkins, 2006). o\:* {behavior:url(#default#VML);} How has the radio adapted to media convergence? As media organizations look for ways to differentiate themselves, solutions like these help them to provide innovative products and solutions to their customers. “This has been mainly in with general ads about the new medium being played through various analogue

the phone. first person to view radio as a means of broadcasting, What did the first commercial radio broadcast announce, Warren G. Harding had been elected president, the congressional law that established control over broadcasting. E-business is the continuous optimization of a firm’s business activities through digital technology (allows the storage and transmission, 2257 Print media and newspaper subscriber bases and readership are eroding, while the competition for online viewership is increasing.

The Enterprise Content Management system (including video and rich media management) needs to be robust and scalable to effectively support the publication of content across multiple channels — including on the mobile Web, on different mobile applications such as iPhone apps, Android apps, etc., and on print channels, as well as integrate with third-party video feed and video distribution services. Time space convergence defined by Knox and Marston (2015) as the tendency of some “places” to move closer together in regards to travel, cost, communication or time. Subscribe to your choice of industry specific newsletters, save $100 on conferences, search member directories, comment on stories and more. In some cases multi-utility of the same gadget or some media was also attributed to be a convergence.
Managing and reusing content has become essential for making the user experience consistent and seamless. Numerous books, chapters, and articles have been written on the topic of media convergence. Department of Communication, Faculty of Modern Languages & Communication, Describe the five types of convergence identified by Henry Jenkins and provide an example of each type that you’ve noted in your own experience. Cultural convergence is when stories flow across several kinds of media platforms and when readers or viewers can comment on, alter, or otherwise talk back to culture. Department of Communication, Faculty of Modern Languages & Communication, A convergence is basically seen in every person’s cell phone, glance down at your palm and there sits a device that can click a photograph, edit and modify the same and also send it like a mail. Nowadays the power to control media industry is concentrated in the hands of private owners and relatively small number of big media corporations. mso-para-margin:0in; the form of nichecasting—separate Internet-only variations of offline broadcasts that allow better ad targeting.” He says sponsorships have been widely used for online broadcasts. mso-style-noshow:yes; It’s important to keep in mind that the implementation of new technologies doesn’t mean that the old ones simply vanish into dusty museums.

Cultural convergence has several aspects. While the term convergence may be elastic, it shoulders an important responsibility in helping to explain the ramifications of technologies and business enterprises that are linked together. In some cases, mul… For communication scholars, there are a number of driving forces that focus public attention on the issue, including the digitalization of media and information technology, media merger and acquisition activities, changes in technology (most notably the Internet), the repurposing of old media into new media formats, and the growing importance of social networking and virtual communities.

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