Liverpool’s new Nike range of first-team kits have (as usual) divided opinion among the fanbase, but overall sales suggest they seem to be big wins with supporters. Liverpool’s new Nike range of first-team kits have (as usual) divided opinion among the fanbase, but overall sales suggest they seem to be big wins with supporters. Liverpool’s deal with Nike is a smart one… They’re paying us much less upfront as a yearly payment, but we’re getting a percentage of the money generated from worldwide sales on top. So if the kits do well, as well as the other merchandise, the arrangement could be an absolutely enormous one – and this news suggests it’s all going in the right direction. Liverpool/Nike. The Liverpool ECHO has claimed that home kit sales are up 15% and away kit sales are up 30%. This kind of commercial growth is critical to the club’s success on the pitch, long may it continue. Despite the world being skint as a result of the global health crisis, sales are still up on the new kit. “This hugely significant demand has caused some operational complexities for us as we continue to operate under COVID-19 conditions, and it has also meant that we have sold out of some key home kit sizes. Nike’s global reach was always considered the major selling point of the deal, and that power was underlined this week when basketball megastar LeBron James was pictured arriving for an LA Lakers game sporting the Reds’ new jersey. Liverpool FC has registered record-breaking sales for the start of the season for all three of its new Nike jerseys - home, away and third kit. The Reds ended their partnership with New Balance at the end of 2019/20 in favour of starting up with the sportswear giants Nike and some results were quickly seen as to why the club chose that direction. “Of course, this hugely significant demand has caused some operational complexities for us as we continue to operate under COVID-19 conditions, and it has also meant that we have sold out of some key home kit sizes. But there is only one group that continually loses out in this relentless race for revenue, and that is fans. Liverpool have announced record-breaking kit sales following their release of their first-ever Nike strip last month. This is all undoubtedly positive news for the champions, who negotiated a 20 per cent share of net sales of all merchandise as part of the agreement, and their new kit manufacturer. Liverpool made a gamble in the last year. We thank our supporters for their support and patience.”. Now the club have confirmed that the new kits have all broken club records for sales, with each of the home, away and third jerseys showing “significant sales numbers”. Liverpool switching to Nike was an open secret for some time. here. Brendan Hodrien is a woolyback writer, born in Birkenhead and raised by his Dad's stories of Paris, Wembley and Rome. Everton transfer news and updates including the latest on Isco, Arkadiusz Milik, Jordan Pickford and more. Liverpool have announced record-breaking kit sales following their release of their first-ever Nike strip last month. 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